Sidequests
Notes from the ledger. Essays and build notes from my 30-day writing challenge — on growth, systems and the odd personal milestone.
The campus GTM playbook I wish I had
What actually moves a campus: pools, timing, and measurement — not posters. The playbook behind PicaPool's campus launches, with attribution wired in from day one.
Essay · featuredDeadlocks are an organizational bug
Two teams waiting on each other is a systems problem — here is how I debug it.
EssayRetention is a metric, not a mood
Cohorts, curves, and the questions I ask before trusting any dashboard.
EssayRetiring the laptop that raised me
Five years, two degrees of heat, one very patient machine. A goodbye.
PersonalThirty days of writing in public — essays on GTM, deadlocks and retention, plus the odd personal milestone, all on LinkedIn.
The open-source ledger
This section reads the GitHub API live — stats, language mix, and recent pushes; if the API is unreachable, tiles stay blank instead of showing stale numbers.
Contributions come from GitHub's own calendar (private work included, refreshed hourly); repos and languages from the GitHub API — never hard-coded.